Sebby’s Corner
Communications Strategy (Media, PR + Ambassadors)
Sebby’s Corner are a charity who do a lot with a little.
But how could they ensure their supporters and stakeholders know about it?
The Challenge
Sebby’s Corner are a small baby bank charity tucked away in North London, but they’re nothing short of a lifeline to many parents and kids experiencing poverty. When we met, they’d started to get the positive press attention they deserve, but they didn’t have the resource or experience to make the most of it…
The Approach
Working with the founder-CEO, Bianca Sakol, and then the team as a whole, we created a strategy to:
Optimise reactive PR opportunities for future fundraising and issue-based awareness
Plan properly for proactive PR by engaging with the press in a strategic way
Engage celebrities and influencers as ambassadors to raise the charity’s profile
We created a set of protocols in a flow chart style so at a glance, each staff member would know exactly how to make the most of a PR opportunity.
The Outcomes
"Gabby planned the day perfectly for us and really got our creative thoughts flowing. She got us all thinking on the same page and really lit a fire in us to put together a comprehensive plan for future PR and press. With the practical steps she has given us we feel confident to tackle our next big fundraising opportunity. Thank you so much Gabby!"
Emma Parker, Operations Manager, Sebby’s Corner
