My Story
I’m a Mancunian with nearly 2 decades in London under my belt. The accent has faded a bit but the urge to say hello to strangers in the street has not.
So, hello - whether we know each other or not. This is my (professional) story.
In 2016, following an unsatisfying career in the Arts, and driven by a desire to level the playing field in the health space, I founded the groundbreaking non-profit, Bloody Good Period (BGP) and ran it for 6 years as Founder-CEO.
As I grew the organisation, I developed a brand designed to influence behaviour change through humour, compassion and honesty.
The tone of voice, communication strategy and visual identity apparently blew minds all over the non-profit sector and beyond. My work led to massive culture change and made huge communities of people feel seen, heard and cared for. Alongside our menstrual allies, BGP changed the face of periods in the UK and beyond.
Always with an eye on growth and financial sustainability, I leveraged the brand recognition and loyalty to engender major culture change in British business, by founding the workplace consultancy, Bloody Good Employers in 2019, which was launched by NHS Public Health England in 2021.
In 2022, I stepped away from periods (professionally!), ready to embark upon my next adventure.
Working on communications was always my favourite bit of the job, perhaps because it combines my super skills of empathy, creativity and strategy.
Since then I’ve been consulting with a huge range of organisations and individuals, helping them tell their stories in ways that feel sustainable, empowering and exciting.