A smiling woman with long, wavy brown hair, wearing a white t-shirt, gold hoop earrings, and layered necklaces, standing against a dark gray wall.

Hi! I'm Gabby Jahanshahi-Edlin.

Let’s close the gap between what you say and what you do.

Human-led Brand Culture Strategy and speaking by an award-winning former founder and CEO.

You know when you just know something has to change?

Like when you’re not talking about your work in a way that does it justice. Or you need to reposition, but you’re not sure how. Or your organisation has changed, and the way you describe it hasn’t caught up.

You’re in the right place.

I work at the intersection of brand, communications, culture and creativity, helping people and organisations work out who they are and how to say it.

Book a call with me

I’ve worked with

  • A black background with a green cartoonish plant or tree at the top left corner, and the words 'Film Productions' in bold white text at the bottom center.

  • Logo of World Jewish Relief with a red star and grey text.

  • Logo with a teal speech bubble shape and the text 'Source the Area' inside.

  • Green circular sticker with white and dark blue text reading 'SUP'.

  • Text logo reading 'Daring Capital' with stylized design and dark background.

  • Logo for Sebby's Corner with a pink and purple heart-shaped chain link and the slogan 'So no child goes without'.

  • A logo featuring a circle with two overlapping 'M' letters inside, with the words "MOVING AHEAD" written below in pink text.

  • SOAS University of London logo with a yellow tree icon on a black background.

  • Text on black background reading 'Bloody Good Employers' in red, distressed font.

    Founder + former director

  • A black and red sign that says "BLOODY GOOD PERIOD" in bold red letters, with a dashed outline around the text.

    Founder + former CEO

  • A golden letter C with rainbow-colored rays emanating from its center, set on a dark background.

  • TrinityHawk

    TrinityHawk

  • Ksquare logo with black background and yellow dot on the letter 'i'.

  • Black umbrella with yellow dots, with the words 'Electric Umbrella' written below.

  • Text graphic with the words "Pregnant Then Screwed" in pink, purple, and blue 3D letters.

I’ve been featured in:

  • Sky News logo with black, gray, and red text on a black background.

  • Black background with geometric 3D outlines of the number 4 in white, with some green lines, arranged in a stylized, abstract design.

  • The Vogue Logo

  • Logo with the words 'Global Citizen' with the letter 'O' in 'Global' stylized as a red circle.

  • The Shondaland Logo

  • Design with the word 'stylist' in decorative text on a black background.

  • The image shows the word 'BRICKS' in white block letters on a black background.

  • Text reading 'The Last Leg' in bold, orange letters

  • The logo of Dagens Nyheter, a Swedish newspaper, displayed over a black background.

  • Goals House logo with colorful multicolored 'G' and black text spelling 'Goals House'

  • Outline of the word 'GLAMOUR' in large capital letters on a black background.

  • BBC News logo with a red background and colorful graphics.

  • BuzzFeed logo in red text on a black background.

  • Black logo with a stylized letter A resembling a golf tee and club, above the text 'ALLBRIGHT' in bold capital letters.

  • ThirdSector logo in black and white with a stylized lower case 't' and the words 'ThirdSector' below it.

  • The word "STYLE" written in black uppercase letters with a reflection effect underneath.

Awards + Accolades

  • We Are The City Trailblazer 2021

    We Are The City Trailblazer 2021

  • Who's Who 2021

    Entered into Who's Who Book, 2021

  • Evening Standard

    Top Changemaker: London's Most Influential People, 2018

  • The Dots

    The Dots 100 Trailblazers redefining the creative industry, 2019

  • Newcastle Award

    Outstanding Social and Civic Contribution Award Winner, 2024

  • Natwest Award

    Equality Award Winner (Bloody Good Employers), Natwest SE100 Awards, 2023

  • WOW

    WOW Den Award Winner, 2017

  • Stylist

    Stylist Woman of the Week, 2018

  • Watercolor painting of a pink donut with white icing and a hole in the center, with a handwritten style text at the bottom that says 'The Female Glaze'.

    “Gabby Edlin” Donut, The Female Glaze (yes, there was actually a donut named after me!)