Hi, I’m Gabby - thanks for dropping by!

I work with organisations and individuals at moments of change, helping them get clear on who they are, what they stand for, and how to actually live that out. You might call it "Brand" or you might call it "Culture"; I call it working with you to make that growth possible.

I work with leadership teams, founders, and growing businesses through workshops, strategy, and the kind of honest, ego-free conversations that are hard to have from the inside.

I'm a proud generalist, with a lean towards creative thinking, communications, brand and entrepreneurialism.

If your organisation is changing and needs to figure out who it's becoming, or...

if you're a solo founder or entrepreneur and you've found yourself at a key moment of inflection... I'm here to help.

I provide a variety of services briefly outlined below, but don’t let them fence you in.

Essentially, if you’re stuck, I’ll get you unstuck. If you need to unpick a knotty problem, or take your team (or yourself) to a new way of thinking, I’m here to help, with empathy, creativity and human-centred design.

I’m known for creating safe, brave and generative environments that bring the best out of everyone.

Every project or workshop I deliver is bespoke – tailored to you and your team - and always gives you useful and actionable outcomes.

Together, we can work on…

    • mission, vision and values development

    • brand culture alignment

    • internal and external alignment

    • aligning team behaviours with organisational values

    • change and transition support

    • preparing for or managing growth

    • leadership team sessions

    • creativity and idea generation

    • naming workshops

    • values-led culture creation

    • content and social media strategy

    • LinkedIn unsticking

    • strategic thinking partnership

    • ongoing advisory support

    • exit planning - completely confidential, down to invoice detail. Does not cover financial or equity planning.

Get in Touch

What other people say about me.

I’ve worked with

  • Founder + former director

  • Founder + former CEO

  • TrinityHawk

    TrinityHawk

I’ve been featured in:

Awards + Accolades

  • We Are The City Trailblazer 2021

    We Are The City Trailblazer 2021

  • Who's Who 2021

    Entered into Who's Who Book, 2021

  • Evening Standard

    Top Changemaker: London's Most Influential People, 2018

  • The Dots

    The Dots 100 Trailblazers redefining the creative industry, 2019

  • Newcastle Award

    Outstanding Social and Civic Contribution Award Winner, 2024

  • Natwest Award

    Equality Award Winner (Bloody Good Employers), Natwest SE100 Awards, 2023

  • WOW

    WOW Den Award Winner, 2017

  • Stylist

    Stylist Woman of the Week, 2018

  • “Gabby Edlin” Donut, The Female Glaze