Hi, I’m Gabby - thanks for dropping by!
I work with organisations and individuals at moments of change, helping them get clear on who they are, what they stand for, and how to actually live that out. You might call it "Brand" or you might call it "Culture"; I call it working with you to make that growth possible.
I work with leadership teams, founders, and growing businesses through workshops, strategy, and the kind of honest, ego-free conversations that are hard to have from the inside.
I'm a proud generalist, with a lean towards creative thinking, communications, brand and entrepreneurialism.
If your organisation is changing and needs to figure out who it's becoming, or...
if you're a solo founder or entrepreneur and you've found yourself at a key moment of inflection... I'm here to help.
I provide a variety of services briefly outlined below, but don’t let them fence you in.
Essentially, if you’re stuck, I’ll get you unstuck. If you need to unpick a knotty problem, or take your team (or yourself) to a new way of thinking, I’m here to help, with empathy, creativity and human-centred design.
I’m known for creating safe, brave and generative environments that bring the best out of everyone.
Every project or workshop I deliver is bespoke – tailored to you and your team - and always gives you useful and actionable outcomes.
Together, we can work on…
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mission, vision and values development
brand culture alignment
internal and external alignment
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aligning team behaviours with organisational values
change and transition support
preparing for or managing growth
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leadership team sessions
creativity and idea generation
naming workshops
values-led culture creation
content and social media strategy
LinkedIn unsticking
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strategic thinking partnership
ongoing advisory support
exit planning - completely confidential, down to invoice detail. Does not cover financial or equity planning.
Get in Touch
What other people say about me.
I’ve worked with
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Founder + former director
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Founder + former CEO
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TrinityHawk
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I’ve been featured in:
Awards + Accolades
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We Are The City Trailblazer 2021
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Entered into Who's Who Book, 2021
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Top Changemaker: London's Most Influential People, 2018
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The Dots 100 Trailblazers redefining the creative industry, 2019
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Outstanding Social and Civic Contribution Award Winner, 2024
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Equality Award Winner (Bloody Good Employers), Natwest SE100 Awards, 2023
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WOW Den Award Winner, 2017
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Stylist Woman of the Week, 2018
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“Gabby Edlin” Donut, The Female Glaze











